Closing 2022 with the economy recovering towards a safe adaptation and new normal. Thai Ha Books has promoted technology application, digital transformation and continued to implement digital economy in 3 areas: digital publishing, digital business and digital management. The slogan in 2022 selected by Thai Ha Books was TRANSFORM. To transform and be able to adapt to the actual situation of the market economy and the current social situation. What will be the slogan of ThaiHaBooks for 2023? And what will be the next steps in the new year?

Thai Ha Books was established in 2007 and for every year since then in this journey, we chose a slogan to lead the direction for the whole company. The slogan for 2020 is “Reach out”, for 2021 it is “Overcome the Storm” and in 2022, Thai Ha Books follows “Transform”. Hence, after the strong transformation of 2022 from digital publishing, business, digital management, the year 2023 we expect more connections to work together and accomplish the shared goal. This idea is inspired by the words of Mr. Hung – Chairman of the Board of Directors of Thai Ha Books: “No matter how small the scale is, the more people work together, the greater it becomes. No matter how tough the task is, the more people work together, the easier it is done. The same goes for the aim to develop reading culture. No matter how hard it is, the more we work together, the sooner we make it.”

After the “transformation” in 2022, “connection” will be a rational continuation in 2023. Regarding topics about transformation, people have raised issues of digital transformation, technology, management, personal transformation of individuals and many more. “Connection” is the core element of technology development, digital transformation. In the present and in the future for many years to come, “connection” will still be the target of digital converters.

“Connection” here is considered the relation between human and knowledge. With the current development, marketing or providing books to readers is the connection between sellers and readers. It should be the link or a constant connection between publishers and readers that serves the aim to retain readers. The more knowledge and reading culture from Thai Ha Books reach readers in Vietnam or outside the world, the more effective the operation will be.

The “Connection” is also considered as the internal and external relation: Literally, human connection with each other is solidarity and sincere care. Knowing how to connect with others helps us become better friends, lovers, parents, etc. Moreover, we become more sympathetic towards life and people around us. The truth is it is very simple, the connections between ourselves and others make us happier and more caring humans. The relation between ourselves and society also adds more positiveness to the shared environment.

The inner connection, in a spiritual sense, means “Everything is one”. It is believed that there is an energy that connects us all whether desirable or not. So when everyone or a group is striving for a goal, the energy of “connection” is significant and enormous.

Thai Ha Books would like to send our thanks and express our gratitude to partners, customers, and readers for always accompanying Thai Ha Books during our “transformation” period. We hope to “connect” with you in upcoming time and wish you a new year 2023 of: PROSPERITY – HAPPINESS – PEACE!